Dental coach delivers KPIs Part II

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Dental business coach Andy McDougall from Spot On Business Planning takes a detailed look at KPIs[/caption]Dental business coach Andy McDougall from Spot On Business Planning introduced the important topic of key performance indicators in one of last month’s blogs. We hope you managed to make a start on identifying the KPIs essential to your dental business. To help build on what you’ve started here is part two.KPIs are fluid. By that we mean they are not fixed for eternity but change as the performance and needs of the dental business change. Some will be constant and some will be fluid. For instance, if cash flow were an issue, then it would be a key indicator because without monitoring it, you may run out and put your dental business at risk.However, if the cash issue is resolved over time because performance has improved, then once under control, the cash KPI can be superseded by something else that warrants focus. You may still measure cash, but in a cash-rich dental practice, it would not be a KPI. However, KPIs such as measuring financial performance against last year, last month and budget would always remain relevant because growth is a continuous pursuit of business.Andy McDougall, dental business mentor, mentioned that KPIs must come from a valid source and be consistently produced to ensure there is a sound basis for comparison. Don’t assume that standard reports from your dental practice software achieve this end.
Set up your software correctly from the outset
It is vital that your practice software is set up (structured) in the right way from the outset so that relevant KPIs can be produced and reflect our intended measure. Ask lots of questions of your software partner and most of all, make certain you speak with someone who understands the data and your requirements – not just a software programmer who has no business acumen. And be careful when it comes to terminology. Don’t assume everyone has the same meaning as you for dental industry lingo.KPI measurement facilitates improvement and drives motivation. As we mentioned in part one, what gets measured gets done! We humans, and that includes members of your dental team, like nothing more than to know what is important, to work hard to achieve a better result and to have regular feedback regarding how well we are performing and what we might do to achieve an even better result.And best of all, when the great results do start rolling in, you can’t get a bigger motivator than the well done that comes with seeing your hard work tangibly return improved results.
More KPI examples
Financial KPIs
- Cash flow
- Net profit by clinician
- Net profit by clinician by hour
Non –financial KPIsNon-financial KPIs are determined according to the specific needs of your organisation. Here are some more of the KPIs that may be relevant in a typical dental practice.
- Take up of treatments
- FTAs and late cancellations
- Diary utilisation by performer
‘A man without targets hits nothing.’ Old Chinese proverbMeasuring performance breeds improved performance. We challenge any dental business or dental practice owner to identify and measure six key performance criteria and NOT act when results have slipped or are under expectation.
Free consultation
Spot On Business Planning specialises in the dental sector and offers a tailored service because your dental business challenges, like your performance monitors, are unique.Finance is at the heart of what we do and we have a track record of transforming under-performing dental businesses and taking well-performing dental practices to new levels. Our analysis uncovers the challenges facing your dental business and by taking a structured approach, we plan a completely different financial performance for the future.Spot On Business Planning offers a free initial consultation whereby we will analyse your dental business accounts and highlight where opportunities and risks lie. For no more than a few hours of your time you will get a better understanding of your dental practice, its weaknesses, its strengths and the focus of your approach to achieve improved results.To arrange a free consultation with Andy McDougall call 01949 851723 or email info@spoton-businessplanning.co.uk
Our upcoming events

Ethical Communication & Treatment Plan Acceptance Mastery
Mark Skimming – a practicing dentist and multi-practice owner – will impart a structured, ethical framework that will help you build trust and increase treatment uptake in ways that fit seamlessly into your clinical workflow.
Master communication and increase case acceptance
Mark hosted a 1-hour webinar to introduce the training day – click here to watch the recording.
Who is this training day for?
Practice owners, associates and treatment coordinators who want to help more patients say yes to the right care without compromising their values.
What you’ll discover
- The critical points in your patient journey that influence treatment acceptance
- Key actions to take before your patient even sits in the chair
- How to communicate confidently with or without a TCO
- The core psychological principles that shape ethical patient decision-making
- How to quickly build trust with new patients
- The structure of a clear, effective, non-clinical case discussion
- Common traps dentists fall into when discussing treatment—and how to avoid them
- Tools to enhance your communication and patient understanding
- How to measure and improve your performance over time
Event details
- Location: Radisson Hotel & Conference Centre, London Heathrow
- Date: Friday, 30 January 2026
- Duration: 6 hours of verifiable CPD
- Investment: £1,200
Click here to book your place: https://sobm.co.uk/communication-course/

Plan your successful exit
Due to demand, Dental Practice Sale (DPS) is hosting another fantastic opportunity for dentists to join leading industry experts. This free event in central London in October is ideal for dentists keen to plan a successful exit, maximise their exit value and gain tips for a smoother sale.
Join Dental Practice Sale, Spot On Business Planning and AMG Wealth Management on Thursday, October 16 for an informative live event.
The three companies will address key areas of concern to practice owners leading up to a sale, the sale process itself and post-sale aspects.
What should I expect?
- Learn how to maximise your exit value - what are the drivers?
- Understand the benefits of structuring your business ready for exit
- Determine the best point to exit
- Gain insights on the state of the market today
- Consider where your practice sits with the different buyers in the market
- Uncover the details in deal structures
- Be informed about the valuation process & how you can influence it
- Be aware of options pre sale such as EOT, Pre Sale Trusts, significant share holder exemption
- Transition into the next phase of life
- Ensure you run out of life before running out of money (cash forecasting)
- Protect the estate for now and future generations
- Complimentary drinks and buffet from 6.30pm
Location: Great Northern Hotel, King’s Cross St Pancras International Station, Pancras Road, London, N1C 4TB
Date and time: Thursday, October 16 | 18:30 - 21:59

BDA Business Essentials Course May-June 2026
This two-day workshop is ideal for any dental business owner and their practice manager looking to transform poor performance, prepare for sale, or take their practice to the next level with a vision for expansion. Presented by industry experts Andy McDougall and Anne-Marie Houston, this interactive workshop will equip you with the essential tools and strategies to succeed in today’s competitive market.
Book your 121 Zoom with Andy McDougall
Fill in the form below.
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