Dental business owners who stay on board with Spot On Business Planning double their net profit within three years.
We are your non-clinical business partner: whatever your problem, we are your first port of call. Whatever decision you have to make, we will help you reach the right one, at the right time, based on the numbers. We do that by showing you the various outcomes of your decision allowing you to see the impact before you implement. You can then choose the outcome that best fits your core values - before you go down that path.
Our skilled team members know that no two practices have the same numbers or ratios. Every business has a unique relationship between its variable costs and income, which is why our team of business mentors, business analysts, accounting technicians and marketers knows that using averages is unhelpful and capricious. Your corporate fingerprints are unique to your dental business and so growing your profitability requires a personal approach reflecting the nuances of your business and you.
Our methodology is all about making your dental business as effective and efficient as possible. We take a full team approach to this and fundamentally believe you should benchmark your business to become the best version of itself it can possibly be.
Has been interpreting and using numbers to transform business performance for over 40 years. He was introduced to the dental sector more than a decade ago and could immediately see that dental practice owners, starved of business knowhow, were mostly unaware of the fundamental principles underpinning financial success. Andy formed Spot On Business Planning (SOBP) with a mission to transform underperforming practices and to help those looking to maximise their exit value. Using tailored financial models, Andy assists dental practice owners to make the right strategic decisions, and the talented Spot On team then works alongside practice teams to implement changes that double net profits within three years.
Anne-Marie was originally introduced to Spot On Business Planning as a client whilst managing her husband’s dental practice. Today, working alongside Andy, she is a key member of the Spot On Business Planning team. Her breadth of skill, knowledge and experience have been amassed over a career spanning corporate IT training and senior business management. Anne-Marie is instrumental in driving client profitability and delivering an exceptional service.
Donald has over 20 years’ experience in the corporate IT world with expertise in enterprise CRM systems and we welcomed him to our team in April 2020. As a former Microsoft Engineer and trainer, he was responsible for training engineers on Microsoft servers and systems. As Principal of Education at Avolin he was responsible for the creation of training and marketing video libraries for 16 product lines. He always strives to make a difference and provide value to each and every client.
Our knowledge and experience of what makes a dental business tick is vast. We’d be delighted to reveal the secrets hidden in your numbers. Learn more about your dental business during a free Zoom consultation with Andy McDougall, who will use your specific numbers to illustrate how we could double your net profit in three years.
Send us your last three years' financial accounts. We will analyse them and during your one-hour complimentary Zoom call, Andy will explain the strengths and weaknesses in your numbers.
Jenny started her dental career in 2012 when she joined a mixed NHS and private practice as a receptionist. After obtaining her qualification in dental nursing in 2012 Jenny completed various post-graduation qualifications, working in surgery with specialists in implants, oral surgery, sedation and orthodontics, and quickly progressed to become the practice manager. Jenny prides herself on the importance of communication and teamwork, and is passionate to ensure that her clients at Spot On Business Planning are supported in every way.
Jo started her career as a dental nurse working in both general and specialist practices. She later joined the Royal Air Force where she continued her role as a dental nurse alongside her other duties and during her time in service Jo was promoted to practice manager. When she left the RAF she continued her role as a PM working for both independent and corporate practices until making the transition to become a part of the Spot On Business Planning team in March 2019.
Kelli started in the dental industry at the tender age of 16, training as a dental nurse and receptionist. She is ambitious and was quicky promoted to treatment co-ordinator, head nurse and then practice manager, picking up an extensive knowledge base of the NHS along the way. She achieved a Level 4 Management & Leadership certificate in 2020 with the Institute of Leadership and Management, and has successfully managed large dental teams across various sites. She has trained a number of dental nurses throughout her career and enjoys passing on her passion for dentistry to others. Kelli is a dedicated worker and enjoys the various challenges dentistry brings. She joined the Spot On Business Planning team in early 2021, ready to expand her skill set further.
Shannon's career in dentistry began as a dental nurse in a busy, seven surgery practice. Due to progression, hard work and dedication, she was promoted to practice manager. Shannon has experience working in both NHS, specialist and private practices and has managed teams across multiple sites. She competed her Level 5 in Leadership and Management qualification in 2019 with Progress to Excellence. Shannon is client focused and dedicated, with excellent organisational skills and a passion for dentistry.
Having worked in dentistry since 2014, Alex qualified as a dental nurse in 2016 and gained her Diploma from the NEBDN. After a few years working as a dental nurse in various practices in the South West, she felt ready to pursue a new direction and became a treatment co-ordinator. From 2020-2022, she successfully implemented the role in a mixed dental practice, setting up operational systems and liaising with patients, associates and specialists. In 2022 Alex also achieved her Dental Radiography Diploma. After a very successful two years as a TCO, where amongst other accomplishments, she took the principal dentist from a Bronze Invisalign Provider to Gold II within a year, she was ready to face another new challenge! The knowledge she gained clinically and non-clinically in the dental industry makes her a skilled and understanding business analyst.
Robyn started out as a trainee dental nurse in 2012 with NHS Grampian working in general dental clinics and Aberdeen Dental School and Maxillofacial Department for over two years, gaining different skills and experience. In 2014 she achieved her NEBDN dental nursing diploma and from then until November 2022 she worked in a mixed NHS/private practice working her way up to head nurse. During this time she completed a course in conscious sedation in 2016 with SAAD, a dental charity at the forefront of postgraduate teaching of sedation techniques in dentistry. Then in 2017 Robyn qualified as a Childsmile nurse, the training of which training was delivered by NHS Education Scotland. Robyn joined Spot On Business Planning in late 2022 and has proved herself to be a dedicated, skilled business analyst who is always happy to help her clients.
After her talents were spotted in the dental practice setting, Karolina Rusnak joined the team in 2018 and became manager of our accounting technicians in January 2022. Karolina knows the dental industry inside out having qualified as a dental nurse in 2012 and progressing through the ranks to clinical team leader and practice manager.
Number cruncher extraordinaire Kendal Ramsdale has been with Spot On Business Planning over 10 years and has watched it grow and develop into an amazing business. Passionate about numbers, she looks after the financial side of things, analysing profit and loss figures in our highly sought-after Omega spreadsheet. Kendal is CIMA qualified and works very methodically, with great attention to detail.
Having previously worked as a production accountant for an international theatrical producer, Sophia joined the Spot On Business Planning team in February 2020 as an accounting technician to assist in the inputting and analysis of clients’ financial information. She builds trusting working relationships with clients, continuing to expand her understanding of both the dental and financial worlds, and feels proud to be part of such a dedicated and supportive team.
Olu holds an honor’s degree and a post-graduate degree in Accounting and Finance. A self-motivated and enthusiastic accountant, she is AAT qualified and an ACCA finalist with exceptional technical and fundamental analytical skill sets. She has in-depth experience and hands-on knowledge in using various accounting software packages. She is proactive, ambitious, focused and is an adaptive individual with proven records of accomplishment of leadership and outstanding client relationships, and management, complemented by excellent communication skills. She has worked in industries and in accounting practices.
Katie’s career in dentistry began in 2018 as a trainee dental nurse in a mixed practice in Hampshire. Since then she has had experience in both NHS and private, independent and corporate dental practices. After qualifying Katie progressed to managing a team of nurses in Berkshire. Later, she became area head nurse for Middlesex, Hampshire and Surrey with mydentist, taking control of the training needs for a large group of nurses and helping with their dental nursing exams. Katie joined Spot On Business Planning in 2021 and it is her exceptional organisational skills and industry experience that makes her such an important member of the SOBP accounting technicians' team.
With backgrounds in management, marketing, strategy, dental, specialist and implant practice management, business coaching, referral practice development, PR, journalism, graphic design, retail, product development, and sales and marketing, Vikki Harper, Vicki Gumbley and Teresa Le Goaziou form the marketing team. We are responsible for promoting clients’ practices and singing about them from the rooftops, analysing and developing marketing strategies, improving brands, and working with clients to instigate new protocols and business processes