Dental business owners who stay on board with Spot On Business Planning double their net profit within three years.
We are your non-clinical business partner: whatever your problem, we are your first port of call. Whatever decision you have to make, we will help you reach the right one, at the right time, based on the numbers. We do that by showing you the various outcomes of your decision allowing you to see the impact before you implement. You can then choose the outcome that best fits your core values - before you go down that path.
Has been interpreting and using numbers to transform business performance for over 40 years. He was introduced to the dental sector more than a decade ago and could immediately see that dental practice owners, starved of business knowhow, were mostly unaware of the fundamental principles underpinning financial success. Andy formed Spot On Business Planning (SOBP) with a mission to transform underperforming practices and to help those looking to maximise their exit value. Using tailored financial models, Andy assists dental practice owners to make the right strategic decisions, and the talented Spot On team then works alongside practice teams to implement changes that double net profits within three years.
Anne-Marie was originally introduced to Spot On Business Planning as a client whilst managing her husband’s dental practice. Today, working alongside Andy, she is a key member of the Spot On Business Planning team. Her breadth of skill, knowledge and experience have been amassed over a career spanning corporate IT training and senior business management. Anne-Marie is instrumental in driving client profitability and delivering an exceptional service.
Our knowledge and experience of what makes a dental business tick is vast. We’d be delighted to reveal the secrets hidden in your numbers. Learn more about your dental business during a free Zoom consultation with Andy McDougall, who will use your specific numbers to illustrate how we could double your net profit in three years.
Send us your last three years' financial accounts. We will analyse them and during your one-hour complimentary Zoom call, Andy will explain the strengths and weaknesses in your numbers.
Donald has over 20 years’ experience in the corporate IT world with expertise in enterprise CRM systems and we welcomed him to our team in April 2020. As Principal of Education at Avolin he was responsible for the creation of training and marketing video libraries for 16 product lines. He always strives to make a difference and provide value to each and every client.
Jo started her career as a dental nurse working in both general and specialist practices. She later joined the Royal Air Force where she continued her role as a dental nurse alongside her other duties and during her time in service Jo was promoted to practice manager. When she left the RAF she continued her role as a PM working for both independent and corporate practices until making the transition to become a part of the Spot On Business Planning team in March 2019.
After her talents were spotted in the dental practice setting, Karolina Krusnak joined the team in 2018. Karolina knows the dental industry inside out having qualified as a dental nurse in 2012 and progressing through the ranks to clinical team leader and practice manager.
Jenny started her dental career in 2012 when she joined a mixed NHS and private practice as a receptionist. After obtaining her qualification in dental nursing in 2012 Jenny completed various post-graduation qualifications, working in surgery with specialists in implants, oral surgery, sedation and orthodontics, and quickly progressed to become the practice manager. Jenny prides herself on the importance of communication and teamwork, and is passionate to ensure that her clients at Spot On Business Planning are supported in every way.
Kelli started in the dental industry at the tender age of 16, training as a dental nurse and receptionist. She is ambitious and was quicky promoted to treatment co-ordinator, head nurse and then practice manager, picking up an extensive knowledge base of the NHS along the way. She achieved a Level 4 Management & Leadership certificate in 2020 with the Institute of Leadership and Management, and has successfully managed large dental teams across various sites. She has trained a number of dental nurses throughout her career and enjoys passing on her passion for dentistry to others. Kelli is a dedicated worker and enjoys the various challenges dentistry brings. She joined the Spot On Business Planning team in early 2021, ready to expand her skill set further.
Shannon's career in dentistry began as a dental nurse in a busy, seven surgery practice. Due to progression, hard work and dedication, she was promoted to practice manager. Shannon has experience working in both NHS, specialist and private practices and has managed teams across multiple sites. She competed her Level 5 in Leadership and Management qualification in 2019 with Progress to Excellence. Shannon is client focused and dedicated, with excellent organisational skills and a passion for dentistry.
Tracy joined the dental world more than 20 years ago as a trainee dental nurse. During this time she worked for a range of dental practices here in the UK and as a locum dental nurse in Australia. Tracy's continued training has included a SAAD Sedation and Dental Radiography qualification and she progressed onto becoming a senior implant nurse, implementing the treatment co-ordinator role and later becoming the TCO lead and clinical manager for a five surgery, fully private, implant referral practice. Tracy's extensive knowledge and experience gives her a unique perspective in running a successful dental surgery and she is dedicated and passionate about getting the best results for our clients.
Number cruncher extraordinaire Kendal Ramsdale has been with Spot On Business Planning over 10 years and has watched it grow and develop into an amazing business. Passionate about numbers, she looks after the financial side of things, analysing profit and loss figures in our highly sought-after Omega spreadsheet. Kendal is CIMA qualified and works very methodically, with great attention to detail.
Having previously worked as a production accountant for an international theatrical producer, Sophia Oakes joined the Spot On Business Planning team in February 2020 as an accounting technician to assist in the inputting and analysis of clients’ financial information. She builds trusting working relationships with clients, continuing to expand her understanding of both the dental and financial worlds, and feels proud to be part of such a dedicated and supportive team.
Having worked in finance roles for the oil and gas industry for the last 15 years, Maxine is a welcome addition to the Spot On Business Planning team.She joined in February 2021 has proved herself to be a talented accounting technician with experience in accounts payable and receivable, along with month end accounts. Maxine has an AAT Certificate in Accounting (Level 2) and is studying towards her AAT Diploma in Accounting (Level 3).
With backgrounds in management, marketing, strategy, dental, specialist and implant practice management, business coaching, referral practice development, PR, journalism, graphic design, retail, product development, and sales and marketing, Vikki Harper, Vicki Gumbley and Teresa Le Goaziou form the marketing team. We are responsible for promoting clients’ practices and singing about them from the rooftops, analysing and developing marketing strategies, improving brands, and working with clients to instigate new protocols and business processes