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  • The Old School, School Lane, Whatton, Nottinghamshire NG13 9ES
Our approach to working with you is based on building a long term partnership. It is the detail of understanding we build about your business, your numbers, your people, your culture and you that forms the basis of our approach – and your success.

Dental business owners who stay on board with Spot On Business Planning double their net profit within three years.

We are your non-clinical business partner: whatever your problem, we are your first port of call. Whatever decision you have to make, we will help you reach the right one, at the right time, based on the numbers. We do that by showing you the various outcomes of your decision allowing you to see the impact before you implement. You can then choose the outcome that best fits your core values - before you go down that path.

The Spot On Business Planning team

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Andy McDougall - Business mentor

Has been interpreting and using numbers to transform business performance for over 40 years. He was introduced to the dental sector more than a decade ago and could immediately see that dental practice owners, starved of business knowhow, were mostly unaware of the fundamental principles underpinning financial success. Andy formed Spot On Business Planning (SOBP) with a mission to transform underperforming practices and to help those looking to maximise their exit value. Using tailored financial models, Andy assists dental practice owners to make the right strategic decisions, and the talented Spot On team then works alongside practice teams to implement changes that double net profits within three years.

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Anne-Marie Houston - Business mentor

Anne-Marie was originally introduced to Spot On Business Planning as a client whilst managing her husband’s dental practice. Today, working alongside Andy, she is a key member of the Spot On Business Planning team. Her breadth of skill, knowledge and experience have been amassed over a career spanning corporate IT training and senior business management. Anne-Marie is instrumental in driving client profitability and delivering an exceptional service.

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Donald MacAngus - Operations manager

Donald has over 20 years’ experience in the corporate IT world with expertise in enterprise CRM systems and we welcomed him to our team in April 2020. As Principal of Education at Avolin he was responsible for the creation of training and marketing video libraries for 16 product lines. He always strives to make a difference and provide value to each and every client.

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Get in touch

Our knowledge and experience of what makes a dental business tick is vast. We’d be delighted to reveal the secrets hidden in your numbers. Learn more about your dental business during a free Zoom consultation with Andy McDougall, who will use your specific numbers to illustrate how we could double your net profit in three years.

Send us your last three years' financial accounts. We will analyse them and during your one-hour complimentary Zoom call, Andy will explain the strengths and weaknesses in your numbers.

Business analysts

Our business analysts draw on and apply a range of skills to support practice owners, managers and teams.

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Jenny Scruse - Business analysts manager

Jenny started her dental career in 2012 when she joined a mixed NHS and private practice as a receptionist. After obtaining her qualification in dental nursing in 2012 Jenny completed various post-graduation qualifications, working in surgery with specialists in implants, oral surgery, sedation and orthodontics, and quickly progressed to become the practice manager. Jenny prides herself on the importance of communication and teamwork, and is passionate to ensure that her clients at Spot On Business Planning are supported in every way.

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Jo McHardy

Jo started her career as a dental nurse working in both general and specialist practices. She later joined the Royal Air Force where she continued her role as a dental nurse alongside her other duties and during her time in service Jo was promoted to practice manager. When she left the RAF she continued her role as a PM working for both independent and corporate practices until making the transition to become a part of the Spot On Business Planning team in March 2019.

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Kelli Haines

Kelli started in the dental industry at the tender age of 16, training as a dental nurse and receptionist. She is ambitious and was quicky promoted to treatment co-ordinator, head nurse and then practice manager, picking up an extensive knowledge base of the NHS along the way. She achieved a Level 4 Management & Leadership certificate in 2020 with the Institute of Leadership and Management, and has successfully managed large dental teams across various sites. She has trained a number of dental nurses throughout her career and enjoys passing on her passion for dentistry to others. Kelli is a dedicated worker and enjoys the various challenges dentistry brings. She joined the Spot On Business Planning team in early 2021, ready to expand her skill set further.

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Shannon North

Shannon's career in dentistry began as a dental nurse in a busy, seven surgery practice. Due to progression, hard work and dedication, she was promoted to practice manager. Shannon has experience working in both NHS, specialist and private practices and has managed teams across multiple sites. She competed her Level 5 in Leadership and Management qualification in 2019 with Progress to Excellence. Shannon is client focused and dedicated, with excellent organisational skills and a passion for dentistry.

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Ellie Kennedy

Ellie started her career in dentistry as a trainee dental nurse in a busy five surgery practice offering both NHS and private services. Here she worked with numerous clinicians and different working methods. She soon qualified and went on to assist the practice’s implant surgeon. During her time there, Ellie enjoyed mentoring several trainee nurses and adopted additional roles within the practice including decontamination lead. After making the move to private dentistry in 2019, she was able to assist in many more dental procedures using cutting-edge dental equipment. It was here that Ellie was able to take a more active role in treatment coordination composing bespoke treatment plans. Ellie joined Spot On Business Planning in late 2021 keen to embark on a new career pathway. Ellie is a hardworking, dedicated individual who strives to do the very best for her clients.

Accounting technicians

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Karolina Rusnak - Accounting technician manager

After her talents were spotted in the dental practice setting, Karolina Krusnak joined the team in 2018 and became manager of our accounting technicians in January 2022. Karolina knows the dental industry inside out having qualified as a dental nurse in 2012 and progressing through the ranks to clinical team leader and practice manager.

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Kendal Ramsdale

Number cruncher extraordinaire Kendal Ramsdale has been with Spot On Business Planning over 10 years and has watched it grow and develop into an amazing business. Passionate about numbers, she looks after the financial side of things, analysing profit and loss figures in our highly sought-after Omega spreadsheet. Kendal is CIMA qualified and works very methodically, with great attention to detail.

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Sophia Oakes

Having previously worked as a production accountant for an international theatrical producer, Sophia joined the Spot On Business Planning team in February 2020 as an accounting technician to assist in the inputting and analysis of clients’ financial information. She builds trusting working relationships with clients, continuing to expand her understanding of both the dental and financial worlds, and feels proud to be part of such a dedicated and supportive team.

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Maxine Donohoe

Having worked in finance roles for the oil and gas industry for the last 15 years, Maxine is a welcome addition to the Spot On Business Planning team. She joined in February 2021 has proved herself to be a talented accounting technician with experience in accounts payable and receivable, along with month end accounts. Maxine has an AAT Certificate in Accounting (Level 2) and is studying towards her AAT Diploma in Accounting (Level 3).

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Olu Akosile

Olu holds an honor’s degree and a post-graduate degree in Accounting and Finance. A self-motivated and enthusiastic accountant, she is AAT qualified and an ACCA finalist with exceptional technical and fundamental analytical skill sets. She has in-depth experience and hands-on knowledge in using various accounting software packages. She is proactive, ambitious, focused and is an adaptive individual with proven records of accomplishment of leadership and outstanding client relationships, and management, complemented by excellent communication skills. She has worked in industries and in accounting practices.

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Simon Blake

Simon’s financial passions focus on efficiency and problem solving - and managing his own business for 15 years helped him to understand the numbers and their intricacies. During his career, Simon spent ten years working with large and small companies, carrying out financial admin, forecasting, reporting and management figures. He also spent three years in practice undertaking VAT and bookkeeping. He has a degree in Accounting & Business and is AAT level 3 qualified. Simon was welcomed to Spot On Business Planning in 2021 and is now a valued member of the accounting technician team.

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Katie Parker

Katie’s career in dentistry began in 2018 as a trainee dental nurse in a mixed practice in Hampshire. Since then she has had experience in both NHS and private, independent and corporate dental practices. After qualifying Katie progressed to managing a team of nurses in Berkshire. Later, she became area head nurse for Middlesex, Hampshire and Surrey with mydentist, taking control of the training needs for a large group of nurses and helping with their dental nursing exams. Katie joined Spot On Business Planning in 2021 and it is her exceptional organisational skills and industry experience that makes her such an important member of the SOBP accounting technicians' team.

Marketing

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Vikki Harper, Vicki Gumbley and Teresa Le Goaziou

With backgrounds in management, marketing, strategy, dental, specialist and implant practice management, business coaching, referral practice development, PR, journalism, graphic design, retail, product development, and sales and marketing, Vikki Harper, Vicki Gumbley and Teresa Le Goaziou form the marketing team. We are responsible for promoting clients’ practices and singing about them from the rooftops, analysing and developing marketing strategies, improving brands, and working with clients to instigate new protocols and business processes

Spoton - Logo
linkedin mail
location
  • The Old School, School Lane, Whatton, Nottinghamshire NG13 9ES