Survive the current economic climate and learn how to drive profitability

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Success is achieved by understanding what drives your numbers and what specifically influences your profitability.This is exactly what you will explore in detail on a two-day business-focused course led by leading dental business coaches Andy McDougall and Anne-Marie Houston from Spot On Business Planning on Friday 2 December 2022 and Friday 13 January 2023 at the BDA’s headquarters in London.We highly recommended that you and/or your PM attend this event to boost your knowledge and understanding of running your business and how your numbers relate to your decisions and operational results. You will also gain 13 ½ hours’ of verifiable CPD certified by the BDA.
What will I learn?
This practical course highlights what you don’t know about running a dental business, but really should.Whatever your objective – surviving the economic climate, understanding the impact of reducing or losing your NHS contract, transforming poor performance, preparing for sale, or taking your business to the next level with a vision for expansion – the commercial techniques are the same.
- Reassess your direction, adapt to survive, gain motivation to implement change and ensure future prosperity.*
- Learn how to read and interpret your financial numbers*
- Understand the tools that underpin effective decision making*
- Transform good decisions into bottom line growth*
- Feel reassured that by managing your numbers you’ll have greater control in these difficult economic times
The course
- Day one: Equips you with the necessary know-how to assess your business’ current position, teaches a range of commercial techniques, and discusses how they can be applied to your business.
- Day two: Review how you have applied the techniques to your business to improve your financial result, seek further guidance and set out your next steps. Leave with a strategic plan unique to your practice and ready to implement change that will lead to a better financial future.
Please note: this course is delivered in two parts and participants are expected to attend both days.
How much does it cost?
- DCPs £240
- BDA member £300
- Non-member £400
Fees include refreshments, lunch and all course documentation. The course runs from 9am – 5pm with registration from 8.30am.
Click here to book
Our upcoming events

Ethical Communication & Treatment Plan Acceptance Mastery
Mark Skimming – a practicing dentist and multi-practice owner – will impart a structured, ethical framework that will help you build trust and increase treatment uptake in ways that fit seamlessly into your clinical workflow.
Master communication and increase case acceptance
Mark hosted a 1-hour webinar to introduce the training day – click here to watch the recording.
Who is this training day for?
Practice owners, associates and treatment coordinators who want to help more patients say yes to the right care without compromising their values.
What you’ll discover
- The critical points in your patient journey that influence treatment acceptance
- Key actions to take before your patient even sits in the chair
- How to communicate confidently with or without a TCO
- The core psychological principles that shape ethical patient decision-making
- How to quickly build trust with new patients
- The structure of a clear, effective, non-clinical case discussion
- Common traps dentists fall into when discussing treatment—and how to avoid them
- Tools to enhance your communication and patient understanding
- How to measure and improve your performance over time
Event details
- Location: Radisson Hotel & Conference Centre, London Heathrow
- Date: Friday, 30 January 2026
- Duration: 6 hours of verifiable CPD
- Investment: £1,200
Click here to book your place: https://sobm.co.uk/communication-course/

BDA Business Essentials Course May-June 2026
This two-day workshop is ideal for any dental business owner and their practice manager looking to transform poor performance, prepare for sale, or take their practice to the next level with a vision for expansion. Presented by industry experts Andy McDougall and Anne-Marie Houston, this interactive workshop will equip you with the essential tools and strategies to succeed in today’s competitive market.
Book your 121 Zoom with Andy McDougall
Fill in the form below.
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