Dental business coach to speak at BACD Conference

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Dental business coach Andy McDougall from Spot On Business Planning to speak at the BACD’s 14th Annual Conference in London in November[/caption]In November, dental business coach Andy McDougall will be leading a session at the BACD Annual Conference entitled Alice in Numbersland: a manager’s guide to delivering better results.The British Academy of Cosmetic Dentistry’s 14th annual conference will take place at the Hilton London Metropole Hotel from 9th November and the focus of this year’s three-day event to discuss the ins and outs of modern cosmetic dentistry is ‘FAB – Function, Aesthetics, Biology’.Andy, a dental business mentor from Spot On Business Planning, will join some of the world’s most exciting and inspiring speakers. He says: “If asked what it is they actually do, most practice managers would likely respond with a whole host of different activities, from managing the team to ensuring compliance, undertaking marketing and completing the books.
Inspiring speaker
“They might say that they manage the business and all of its components – but ultimately, they are responsible for one thing: the dental practice’s profitability. If the dental practice is not profitable, it isn’t viable.”Andy says his session will illustrate that encouraging profitability is essentially a numbers game. If something can’t be quantified or measured, it can’t be managed. He continues, “Numbers and results go hand in hand. My session will teach dental practice managers how to manage by numbers, what those numbers mean and what they should and should not be measuring to achieve better results.”Andy doesn’t quote textbooks during his sessions; he applies decades of strategic business planning and leadership expertise to assist dental practices to dramatically transform their financial performance. He says, “My session will cover several important objectives that should help dental practice managers improve their practice’s profits. I will help managers understand the significance of managing the numbers – and which metrics are the most important. I will explain how to measure and interpret the results of the activities that matter most to the success of the dental business, and to understand how to use numbers to make the right decisions and achieve the desired financial result.”A spokesperson for the BACD conference said: “An important session for all dental professionals who wish to see the success of their business improve, Andy’s lecture will undoubtedly be one of the highlights of the full three-day event.”For further enquiries about the British Academy of Cosmetic Dentistry and conference visit www.bacd.com.
Our upcoming events

Ethical Communication & Treatment Plan Acceptance Mastery
Mark Skimming – a practicing dentist and multi-practice owner – will impart a structured, ethical framework that will help you build trust and increase treatment uptake in ways that fit seamlessly into your clinical workflow.
Master communication and increase case acceptance
Mark hosted a 1-hour webinar to introduce the training day – click here to watch the recording.
Who is this training day for?
Practice owners, associates and treatment coordinators who want to help more patients say yes to the right care without compromising their values.
What you’ll discover
- The critical points in your patient journey that influence treatment acceptance
- Key actions to take before your patient even sits in the chair
- How to communicate confidently with or without a TCO
- The core psychological principles that shape ethical patient decision-making
- How to quickly build trust with new patients
- The structure of a clear, effective, non-clinical case discussion
- Common traps dentists fall into when discussing treatment—and how to avoid them
- Tools to enhance your communication and patient understanding
- How to measure and improve your performance over time
Event details
- Location: Radisson Hotel & Conference Centre, London Heathrow
- Date: Friday, 30 January 2026
- Duration: 6 hours of verifiable CPD
- Investment: £1,200
Click here to book your place: https://sobm.co.uk/communication-course/

Plan your successful exit
Due to demand, Dental Practice Sale (DPS) is hosting another fantastic opportunity for dentists to join leading industry experts. This free event in central London in October is ideal for dentists keen to plan a successful exit, maximise their exit value and gain tips for a smoother sale.
Join Dental Practice Sale, Spot On Business Planning and AMG Wealth Management on Thursday, October 16 for an informative live event.
The three companies will address key areas of concern to practice owners leading up to a sale, the sale process itself and post-sale aspects.
What should I expect?
- Learn how to maximise your exit value - what are the drivers?
- Understand the benefits of structuring your business ready for exit
- Determine the best point to exit
- Gain insights on the state of the market today
- Consider where your practice sits with the different buyers in the market
- Uncover the details in deal structures
- Be informed about the valuation process & how you can influence it
- Be aware of options pre sale such as EOT, Pre Sale Trusts, significant share holder exemption
- Transition into the next phase of life
- Ensure you run out of life before running out of money (cash forecasting)
- Protect the estate for now and future generations
- Complimentary drinks and buffet from 6.30pm
Location: Great Northern Hotel, King’s Cross St Pancras International Station, Pancras Road, London, N1C 4TB
Date and time: Thursday, October 16 | 18:30 - 21:59

BDA Business Essentials Course May-June 2026
This two-day workshop is ideal for any dental business owner and their practice manager looking to transform poor performance, prepare for sale, or take their practice to the next level with a vision for expansion. Presented by industry experts Andy McDougall and Anne-Marie Houston, this interactive workshop will equip you with the essential tools and strategies to succeed in today’s competitive market.
Book your 121 Zoom with Andy McDougall
Fill in the form below.
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