Dental coach takes a look at Key Result Areas (KRAs)

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Transform your results with dental coach Andy McDougall from Spot On Business Planning[/caption]Looking back at the previous year, asks Andy McDougall, dental business coach at Spot On Business Planning, how would you score the performance of your dental business on a scale of 0-10? What would it take to make this your best year ever?If you scored an 8, what would it take to make the year ahead a 9 or 10?How will you avoid slipping back to a 6 or 7? What if you scored a 4 or 5? What would it take to make your year an 8?
Change the same old same old!
What are you planning to do differently at your dental practice to avoid having another year of results you don’t want? After all, the definition of a fool is someone who continues to do the same things in the same way but expects to achieve different results.
What’s stopping you?
Is it that you can’t figure out what’s wrong? Or is it that you know what’s wrong but you don’t know how to fix it. Perhaps you don’t know how to make the right decisions or that you really fear driving the necessary changes through your dental business to deliver the breakthrough in results you had previously only dreamed of.
Apply the 80/20 rule
You will be familiar with the 80/20 rule (Vilfredo Pareto). How can we use that principle here? If you are not familiar, it is worth Googling the term and reading up as it is a powerful tool for use in all aspects of business and personal life. Its premise is that 20% of something reflects 80% of the outcome. So in your home, 20% of the carpet would get 80% of the wear. In your accounts, 80% of your profit would come from 20% of your treatments. And so on.When you relate this to key areas of focus, there are 4-5 key areas that would drive radical transformation in your results. These are your Key Result Areas. Rather than focusing on many performance areas, just these few, if achieved, would deliver the results you are looking for.
Consistency is crucial
We need to strive for continually better results in these areas. To know if we are progressing we need to break down our KRAs into the components that drive them, then set standards against which performance can be measured. By knowing the 4-5 KRAs that are going to radically transform your performance and by putting all of your efforts into their fulfilment, you will make enormous progress on achieving your business goals in 2017.Would you benefit from some expert guidance to help make 2017 a great year for your dental practice? Contact dental business consultant, Andy McDougall today.
Our upcoming events

Ethical Communication & Treatment Plan Acceptance Mastery
Mark Skimming – a practicing dentist and multi-practice owner – will impart a structured, ethical framework that will help you build trust and increase treatment uptake in ways that fit seamlessly into your clinical workflow.
Master communication and increase case acceptance
Mark hosted a 1-hour webinar to introduce the training day – click here to watch the recording.
Who is this training day for?
Practice owners, associates and treatment coordinators who want to help more patients say yes to the right care without compromising their values.
What you’ll discover
- The critical points in your patient journey that influence treatment acceptance
- Key actions to take before your patient even sits in the chair
- How to communicate confidently with or without a TCO
- The core psychological principles that shape ethical patient decision-making
- How to quickly build trust with new patients
- The structure of a clear, effective, non-clinical case discussion
- Common traps dentists fall into when discussing treatment—and how to avoid them
- Tools to enhance your communication and patient understanding
- How to measure and improve your performance over time
Event details
- Location: Radisson Hotel & Conference Centre, London Heathrow
- Date: Friday, 30 January 2026
- Duration: 6 hours of verifiable CPD
- Investment: £1,200
Click here to book your place: https://sobm.co.uk/communication-course/

BDA Business Essentials Course May-June 2026
This two-day workshop is ideal for any dental business owner and their practice manager looking to transform poor performance, prepare for sale, or take their practice to the next level with a vision for expansion. Presented by industry experts Andy McDougall and Anne-Marie Houston, this interactive workshop will equip you with the essential tools and strategies to succeed in today’s competitive market.
Book your 121 Zoom with Andy McDougall
Fill in the form below.
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